Viral marketing is based on human behavior. It is said that, a satisfied customer will pass along the news about the product or service that he/she liked to at least three people. In the same manner, absolutely voluntarily, at least ten people will be told about a product or service that was not according to the expected standards. The message in cause can be spread by word-of-mouth or by using the internet. Hence, viral marketing refers to any approach that encourages people to pass on a marketing message to others.
Written by R.B.
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